Stanley/Stella office opening in Frankfurt

A new showroom, new collections and a lively exchange with partners from Germany, Austria and Switzerland. For me it was one of the first big industry events as the founder of CORTELA, and the interest in what I am building right now was gratifyingly high.

As for the textiles, there is a lot to look forward to. I was able to put the new styles through their paces on the spot. Stanley/Stella does not reinvent the wheel for its own sake; it listens closely to the market and improves where it counts: fresh cuts, sensible additions to existing lines and a quality noticeably above the usual merch standard.

A real highlight was the strong core of the VTTD, the German trade association for textile decorators, on site. A boat trip on the Main, in-depth conversations in the evening and a team so present that I ended the day with almost 30 stickers on my chest.

What makes me especially proud is the result at “Decoration Like No Other”: the VTTD won two awards. The judging was completely blind and based purely on craftsmanship. Well deserved!

Thanks to Luca Fiorita and the whole Stanley/Stella team for a strong presentation.