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CORTELA is live: from employee to founder
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Industry · 09/09/2026

CORTELA is live: from employee to founder

CORTELA has been officially up and running for a few weeks. The road from employee to founder was a wild ride.

I literally spent my nights on this project: tinkering with the website late into the evening, discarding ideas, starting over and adjusting until every detail fit. Then the copy I polished so the CORTELA brand gets a real face.

Anyone who hasn’t founded a business often has no idea how many invisible to-dos come with it. After the appointment with Dortmund’s business development agency, the business is now officially registered and the foundation is in place.

On cortela.de you can see why the company is called CORTELA, what it stands for and how I take your merch game to the next level. Thanks to my network for the support during the founding phase.

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