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Reeperbahn Festival: two days of the music and festival industryTwo men on a red carpet in front of a logo backdrop, one making a victory signSelfie of a man with three women in the evening in front of a logo backdrop, trees lit in purpleSelfie of two men under a white gazebo, one in a shirt with a heart logo, the other pointing at him
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On the road · 18/09/2026

Reeperbahn Festival: two days of the music and festival industry

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Two days of the music and festival industry in Hamburg were on the agenda, and for me that meant above all one thing: valuable conversations.

I travelled there with MOUTH Propaganda®, who make advertising for the tongue and stage brands in ice cream form. For them the festival was just as interesting as for me, a chance to see the industry’s needs through very different eyes.

It started at the Tickets for Good reception, followed by the Virgin party and the DEICHBRAND festival party on the Elbe with partners from technology and events. There I talked with teams who look after merch at large festivals and about CORTELA, with an eye on the trade fair in November.

For me, Deichbrand is one of the most innovative festivals in Germany: always rethought, always with a pinch of further development. That is exactly what makes the people around it so special.

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